Tags
Alice in Wonderland, Barbie, Disney Princesses, Gentlemen Prefer Blondes, Marilyn Monroe, Peggy Orenstein
Okay, so let’s get back to JUST US GIRLS!

Link to Source. Marilyn Monroe – Gentleman Prefer Blondes
P is for Pink.
Now, speaking as a mother of two young girls, I can certainly tell you how HARD it is to find stuff in pink for my girls.
Am I right or am I right?
So yeah.
Despite efforts to find clothes and toys in other shades (really, my youngest looks better in blue), with two young girls in the house, there is A LOT of pink.
Given how much of a given it is now that “blue is for boys and pink is for girls”, I remember my surprise when I read Peggy Orenstein’s 2011 book “Cinderella Ate My Daughter” and discovered how ’twas not always so.
Orenstein dedicates a full chapter to pink and provides the history and research to answer the question: “Why has girlhood become so monochromatic?”
Briefly, starting around pg. 35, she explains how the pink explosion is a relatively new phenomenon.
Pre-washing machines, all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What’s more, both boys and girls wore what were thought of as gender-neutral dresses.
What’s more, when nursery colors were introduced, “pink was actually considered the more masculine hue, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy, and faithfulness, symbolized femininity.”
She went on to point out how this likely explains the early Disney heroines all sporting blue and how it wasn’t until the mid-1980s “when amplifying age and sex differences became a dominant children’s marketing strategy, that pink fully came into its own.”
As a note, my two daughters helped me put together this princess collage and, once I’d explained what we were looking for, quickly pointed out that Elsa wears blue, as do other “new” princesses.
But, the point still stands that pink wasn’t the default girl colour until the latter part of the 20th century.
And while, even in the 1980s I remember pink being for girls and, indeed, discussed in my B is for Barbie post my love for my Pretty & Pink Barbie, it seems to have picked up steam in the space between my girlhood and motherhood.
Currently, it seems very much a piece of what you NEED and what helps DEFINE being a girl.
Friends of older girls talk of their daughters going through “pink rejection” phases.
Looking at the decidedly pink tint to our home at present, I am almost hoping that phase hits here at some stage.
Soon.
Then there is the part of me that doesn’t want to box it up quite like that into a Love Pink / Hate Pink “thing”.
Because it’s just a colour.
As they get older, I’d like my girls to see it that way. Appreciate and understand some of the baggage and then decide if they like it devoid of that gendered, mass-marketed “be a certain way” push that floats in the undertow in any toy or clothing store where you can quickly find the girls section based on the rose-tinted hue of that part of the universe.
Pink toy aisle from a hopeful article found here.
Wow, I didn’t know that about pink being only a relatively recent “girlie” thing. I’m with you though, it’s just a colour – I don’t really associate it with gender.
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I found this part of the book fascinating in how it explained that piece of the whole pink “thing”. I admit I try to think of it as just a colour but completely associate it with girls. Can’t help it.
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Funny how we get conditioned isn’t it? 🙂
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I had read that pink being a “girl” color was a recent thing which makes it all the more amazing how strong that association has become. We had tons of pink too when my girls were younger but they eventually outgrew it as their own personal styles developed. Colors are gender neutral in my opinion but I too have a love/hate with pink. Because there was so much of it in the early years, it has a nostalgic connection for me to their toddler days.
I am a big fan of Targets decision to go gender neutral in their toy marketing. I think even more than colors targeting toys to specific genders is not a good thing. We need to encourage children’s imaginations and dreams. Boxing them in to certain “toys” doesn’t make sense.
WeekendsInMaine
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Re: Target, they didn’t work out in Canada so I didn’t get to see that decision play out here, but I remember when the story hit, so a hopeful it rippled out and makes a difference.
I can see having a nostalgia for pink and your daughters’ younger years. I suspect I will too. As for boxing them in to certain “toys” I think it happens without the parent really deciding. My 4-year-old loves LeadPad (as per letter P) and I picked up a new game for her that featured Nemo, Woody and Cars yesterday because I was getting a b-day gift at Toys ‘r Us. She first dismissed it as a “boy toy” so definitely that I was a bit stunned – particularly as she is less doll obsessed than my eldest. I even wonder if that makes her more particular right now about consciously choosing “girl stuff”. Once we chatted about how there was nothing “boy” or “girl” about the game she played it happily – but the immediate assessment was pretty jarring.
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I agree that it happens without parents pushing it that way. I think a lot of that has to do with the marketing and selling of toys which is why Targets move is hopeful.
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Completely agree. As a parent I remain torn about how much I need to balance “pink” with everything else. I know some parents won’t let their girls play with certain toys (Monster High is the recent example from school) and I don’t want to do that because the world is what it is, but I try really hard to find those spaces for conversation and ways to encourage playing with all sorts of toys.
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I was proud to see that my daughter’s sons were not afraid to wear pink to school for breast cancer awareness day. I was told many of the boys wouldn’t do it.
Plucking Of My Heartstrings
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That’s too bad about the boys. There are certainly causes that transcend colour concerns. Regarding pink and advocacy, the other movement I really like is Pink Shirt Promise Day – which happened somewhat recently – anti-bullying day where students wear pink.
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I had three girls and one boy in a very short time in the mid 1980’s (about the time when the pink thing was exploding) so I missed the “all things pink” thing — thanks goodness. I don’t think I could deal with a pink house.
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I feel like you would have been there for the beginning of pink given your timelines but still managed to blissfully miss it. Well done!
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I could have just been oblivious. 🙂
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I just don’t like pink clothes. I remember when my older sister had a baby in the late sixties learning pink was for girls and blue is for boys. My granddaughter has so much pink & princess stuff it is nauseating!
Perspectives at Life & Faith in Caneyhead
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Pink was for girls in the 60s? I didn’t realize it started that early. But I suppose that tracks with washing machines and nursery colours. Yes – where it has gone now is, in my opinion, over the top. I’d like us to move back to a place where dolls and girl play exist but there are also many clearly “for everyone” toys and ways of being a child.
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Yeah, I did try to avoid the pink as much as possible when my girls were small, but it’s hard, especially when well-meaning friends and family always went for the pink option. You might miss it once they’re Goth teens, dressed head to foot in black??
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Yes – it’s the well-meaning friends that got me too. And our daycare provider (I think). My eldest was the only girl at a homecare daycare. So four boys and her. I’d have thought that would help, but I think our daycare provider (who was amazing – zero complaints) and her daughter were thrilled to have a girl there and so did girlie things with her to make her feel special. She may also just tend to be more girlie. It’s hard to know. But end result is I have one Barbie and all things pink and princess loving 7-year-old.
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